Articles on Marketing & Branding Online & Offline
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June 2nd, 2010 - Blog Updating Services – How It Works
In the competitive world that we live in today, it is not only understood that we need to have a website and blog, it is almost inconceivable not to have one. That means you will either have to update your blog regularly yourself or make use of blog updating service. What does this mean to you? Yes, you will have to set aside some time to do this or set aside some money for blog updating services.
Updating your readers and fans. Have you ever contemplated why Lady Gaga (yes, the singer) does the things she does and wears the clothes we dons? It's a marketing ploy and it is working wonderfully for this young lady with fantastically spot-on business mind. She updates and keeps her fans with her fancy footwork and her fans love her for it. The same way she is going about her business, you will have to do the same with your blog, albeit, in a more professional way.
Blog updating services can spruce up your blog with enticing content related to your industry. If you are in the soap industry, you don't have to consistently market your products all the time. Get the blog writer to write about beauty, fashion, travel, lifestyle and living – that is because your consumers may have interest in such news as well. That's how you flower things up for your blog. Nobody really wants to read and hear about lop-sided overview of your services ALL THE TIME and it won't keep the readers hooked.
Interesting things to blog about. With that said, how do you find things to write about for your blog? Simple. Try Google News, images, DIGG, Delicious, Stumbleupon and other such sites to find news-worthy stuff you can write about. If you are using blog updating services, give them a range of topics to research on. If they are efficient, they should be able to find some interesting stuff to update your blog with.
How regular should the blog be updated. Some blog updating services work on a daily update package but that is not to say that that is the only way it will work. To be on the safe side, I can conclude that thrice a week should work fine. If that is too much for you (if you are writing the updates yourself), twice a week is fine too. Just be consistent with the updates and keep working at it.
For those who are finding it tough, don't worry, you'll soon get the hang of it and it will quite 'suddenly' become a breeze.
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ABOUT THE AUTHOR
Marsha Maung is a Malaysian-based freelance web copywriter with two kids. She spends her time ferrying her kids around, watering her plants, writing web content, SEO stuff, ghostwriting books and also indulges in the occasional Facebook-ing. Visit her blog for more dirty details on the life and times of a mother, writer, designer, housekeeper, coffee-maker, poop-wiper, chef...and just about everything else under the sun.