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Writing a How-To Article
Marsha Maung
May 26th, 2010
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One of the things that really made me sit up and scratch my head during the course of my career is this – How-To articles are extremely popular. I could write a really fantastic piece of article that I am really proud of, but the sad truth is that not a lot of people are reading them. Instead, people are 'liking' or drawn to the how-to articles that I produce. Funny, isn't it?
But thinking on another level, it kind of makes sense.
For one, people on the internet are not really readers. There are more researchers out there poking their noses into the computer screen than there are real readers. When they want to read to be entertained, they would rather plonk themselves onto their favorite easy chair and read from a magazine or book. That is why people who read on the internet are people who are looking for some kind of information.
And that, my dear friends, is why people are drawn to how-to articles.
Suffice to say, how-to articles are devoid of fluff. Fluff as in fancy footwork, flowery decorations, and all those fancy stuff. That is what makes how-to articles easier to write and read. It's skeletal in content, right down to the point, and the readers don't need to try to figure out a metaphor or some philosophical meaning behind the words.
Hence, when you sit down to write a how-to article, write it like it is. Start here, do this, then do that, then do this, and then do that.
You will also need to dissect the process into little bits and pieces so that people who read your how-to article know precisely what to do and which step to take. Don't assume that they know what you are talking about. Most people who are reading how-to articles are completely in the dark about things, so, write, not only like an expert, write like you are standing in front of a classroom of students who are eager to learn from you.
Write like a teacher who is interested to teach your students a thing or two about what you are good at.
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ABOUT THE AUTHOR
Marsha Maung is a Malaysian-based freelance web copywriter with two kids. She spends her time ferrying her kids around, watering her plants, writing web content, SEO stuff, ghostwriting books and also indulges in the occasional Facebook-ing. Visit her blog for more dirty details on the life and times of a mother, writer, designer, housekeeper, coffee-maker, poop-wiper, chef...and just about everything else under the sun.REPUBLICATION RIGHTS! IMPORTANT!!
Listen up! I am a very nice person, if you think this article is neat and you'd like to publish it in your website, all's cool with me but with one condition. Only one and from the bottom of my heart, I wish that you would, in all sincerity, allow me my one single wish....to place the following codes into the your website at the END OF THE ARTICLE. It's not going to disrupt much, so please do it?
Either paste the above ABOUT THE AUTHOR stuff into your website (with links included) or copy the following codes into your website. That's it! Thank you! *muax*
<b>Marsha Maung</b> is a Malaysian-based <a href="http://www.marshamaung.com" target="_blank">freelance writer</a> with two kids. She spends her time ferrying her kids around, watering her plants, writing web content, SEO stuff, ghostwriting books and also indulges in the occasional Facebook-ing. Visit her <a href="http://www.marshamaung.blogspot.com" target="_blank">blog</a> for more dirty details on the life and times of a mother, writer, designer, housekeeper, coffee-maker, poop-wiper, chef...and just about everything else under the sun.
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