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What Psychological Trigger Are You Using In Your Writing
Marsha Maung
Oct 18, 2011
There are times that I am completely taken aback when reading what others are capable of. It is as if I have spent the past twelve years writing up stuff that means so little, made so little impact. I am humbled by how some people are capable of using psychological triggers in their writing to provoke either thought, emotion or action. Here are some of the things that I have noticed about how people write and convey, through words, what is in their heads.
Emotional psychological triggers – Writers who use words to trigger something emotionally are exceptionally rare. Most of these writers are suitable for screenwriting or scriptwriting because that is what most films are about. Suffice to say, these creative personalities are also suitable for the advertising and commercial business because of branding. Branding is rarely about just words. It is about captivating the hearts of people, make people remember the emotion and whenever they think of something, they link that emotion to the advertisement that they have previously seen. Words are incredibly powerful and so are these people.
Thought psychological triggers – I watched a movie once and in the movie, the WHOLE movie, the actors said nary a single word. Not a whimper, not a sound. They were both silent; and till this very day, I continue to be intrigued by the fact that they said nothing and conveyed so much with their eyes and action. Being a writer, I am, but of course, obsessed with using words for everything. I have the word for every single thing on the planet and the concept of NOT using words totally sent my world catapulting out the window.
The conclusion was – action and the eyes are powerful forms of expression. It leaves so much room for ‘thinking’ and the absence of words is incredibly moving. But words, when strung together nicely, neatly and in an adept manner, can trigger many thoughts. Writers who use thought psychological triggers usually leave much room for the imagination and are often clear and concise.
Action psychological triggers – Plain and simple; it propels people into action. If it is an advertisement, the words will make people WANT to get it NOW. Writers who use action as their triggers are fantastic advertisement writers and copywriters and the good ones are often priceless and are paid a hefty monthly salary. Rightly so.
There are no right or wrong psychological triggers for a writer. I think the most important thing to remember, as a writer, is to put the customers first. And also try not to mix the psychological triggers up. Don’t run the risk of confusing the reader…they are easily perplexed. It is hard to get ANY reaction out of a baffled reader.
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ABOUT THE AUTHOR
Marsha Maung is a Malaysian-based freelance web copywriter with two kids. She spends her time ferrying her kids around, watering her plants, writing web content, SEO stuff, ghostwriting books and also indulges in the occasional Facebook-ing. Visit her blog for more dirty details on the life and times of a mother, writer, designer, housekeeper, coffee-maker, poop-wiper, chef...and just about everything else under the sun.REPUBLICATION RIGHTS! IMPORTANT!!
Listen up! I am a very nice person, if you think this article is neat and you'd like to publish it in your website, all's cool with me but with one condition. Only one and from the bottom of my heart, I wish that you would, in all sincerity, allow me my one single wish....to place the following codes into the your website at the END OF THE ARTICLE. It's not going to disrupt much, so please do it?
Either paste the above ABOUT THE AUTHOR stuff into your website (with links included) or copy the following codes into your website. That's it! Thank you! *muax*
<b>Marsha Maung</b> is a Malaysian-based <a href="http://www.marshamaung.com" target="_blank">freelance writer</a> with two kids. She spends her time ferrying her kids around, watering her plants, writing web content, SEO stuff, ghostwriting books and also indulges in the occasional Facebook-ing. Visit her <a href="http://www.marshamaung.blogspot.com" target="_blank">blog</a> for more dirty details on the life and times of a mother, writer, designer, housekeeper, coffee-maker, poop-wiper, chef...and just about everything else under the sun.
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